BLOGOGRAPHY

Just My Type—Book Review

Posted by Erich Shelton on Thursday, January 12, 2012 Under: Inspiration


I accidentally ran across this book when I was supposed to be doing Christmas shopping and fell in love with it. I wanted to share it with you all, as it is not only entertaining but educational as well. The author mixes a lot of good ol' British humour with interesting stories and tidbits of gossip relating to type and provides an engaging voice on a topic (of course) close to my heart.

So…what does your favorite font say about you? Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product we buy. But where do fonts come from, and why do we need so many? Who is responsible for the staid practicality of Times New Roman, the cool anonymity of Arial, or the irritating levity of Comic Sans (and the movement to ban it)? Typefaces are now 560 years old, but we barely knew their names until about twenty years ago when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Simon Garfield explores the rich history and subtle powers of type. He goes on to investigate a range of modern mysteries, including how Helvetica took over the world, what inspires the seeming ubiquitous use of Trajan on bad movie posters, and exactly why the all-type cover of Men are from Mars, Women are from Venus was so effective. It also examines why the "T" in the Beatles logo is longer than the other letters and how Gotham helped Barack Obama into the White House. A must-have book for the design conscious, Just My Type's cheeky irreverence will also charm everyone who loved Eats, Shoots & Leaves and Schott's Original Miscellany.

Check it out. You won't be disappointed!

In : Inspiration 



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Me, Who Else?


Erich Shelton I am an adjunct professor at the University of Southern Indiana, located in Evansville. My favourite subjects to teach are obviously ‘Typography’ as well as ‘Graphic Design History’, 'Senior Seminar' and ‘Computer Illustration.’